The 2016 edition of the Malaysian International Furniture Fair is part of the UBM and B2B collaboration announced on 10 December 2015 to join forces to create new B2B trading experiences for customers worldwide. This strategic alliance embarks with pilot programs with and select UBM Fairs to enhance Online and Face-to-Face Business (O2O).

As a participant to this pilot program MIFF 2016 selects exhibitors will gain the additional benefits of online secure transactional platforms offered through the Trade Assurance Program and all visitors and furniture buyers to the fair can enjoy event better sourcing experiences through one to one business matching with these Trade Assurance exhibitors and even source right at the fair through the One-touch platform.

Benefits for MIFF 2016 Exhibitors

For select MIFF 2016 exhibitors, they will be invited to join the Exclusive MIFF & B2B Membership + Trade Assurance Program free of charge!

Benefits to select exhibitors include:

  • Dedicated company page on with product listings where buyers can request orders of your products (unlimited inquires a day with up to 5 replies per day)
  • Inclusion in's Trade Assurance Program starting at USD $40,000*
  • Ability for MIFF and online visitors to purchase directly through the platform (before, during, or after MIFF 2016)
  • Additional online promotions through channels including:
    - Prioritized search display results of your company profile
    - Exposure on Global Expo pages
    - Exposure through direct MIFF promotional E-newsletters and social media promotions

For more information on this programme, please contact your sales representatives by e-mailing

Benefits for MIFF 2016 Visitors

Visitors and Buyers to MIFF 2016 will experience a new way to source with the Exclusive MIFF & B2B Membership + Trade Assurance Program participants. Now, MIFF furniture buyers can source onsite at MIFF with 100% trade assurance with payment protection, on-time shipment protection, and product quality protection.

Make sure to check back on the MIFF website and lookout for our updates regarding upcoming networking and one to one meeting request capabilities through this collaboration.

*The Trade Assurance program provided by ensures 100% protection for buyers of suppliers subscribed to this program.’s Trade Assurance program guarantees 100% product quality protection, 100% on-time shipment protection, and 100% payment protection—creating added value for furniture professionals to source through your company!

Protection guaranteed amount starts at USD $40,000 but can expand up to USD $100,000 based on individual company assessment. This exclusive Trade Assurance program for the participating select MIFF Exhibitors will run from January 2016 through end of April 2016.

Learn more about Trade Assurance at reserves the right in its sole and absolute discretion to cancel, modify or suspend this event in whole or in part, without liability to you, and the right of final decision of any interpretation or dispute. You acknowledge and agree that or any of its affiliates shall not be responsible, and shall have no liability to you or anyone else for any dispute or claim that arises out of your participation in this event.

By participating in this event, you will be deemed to have read, understood and agreed to the Privacy Policy of

Trade Assurance ("TA") is exclusively owned and operated by Exhibitors who choose to participate in TA acknowledge and agree that MIFF contracted space information (comprising exhibitor name, booth size and contracted amount) will be provided to in accordance with UBM's data protection policy. UBM accepts no responsibility and shall not incur any liability to Exhibitors or any other person for any loss or damage whatsoever caused by or arising from any use of the services provided to Exhibitor by

Certain links (including hypertext links) and third party advertisements in our communications with you (including on the MIFF website and in emails, brochures and other materials) will direct you to websites and third party information outside our control. Third party advertisements and links to other sites where goods or services are advertised are not endorsements or recommendations by UBM of the third party sites, goods or services. UBM takes no responsibility for the content of the advertisements, promises made, or the quality/reliability of the products or services offered in such advertisements.